Alex Morgan

Case Study

E-Commerce Platform

Headless e-commerce storefront with optimized checkout flow, achieving 23% higher conversion rates.

Next.jsShopifyTypeScriptTailwind CSS
E-Commerce Platform

Overview

A headless e-commerce storefront that dramatically improved conversion rates through performance optimization and UX refinement.

Approach

Integrated Shopify’s Storefront API with a custom Next.js frontend, focusing on Core Web Vitals and mobile-first design.

Challenge

A retail client was losing customers at checkout due to slow page loads and a confusing purchase flow.

Approach

Rebuilt the storefront with Next.js ISR, streamlined the checkout to 3 steps, and implemented aggressive image optimization.

Results

  • 23% increase in checkout conversion
  • Page load time reduced from 4.2s to 1.1s
  • Mobile revenue increased by 35%

Gallery

E-Commerce Platform screenshot